Dark Patterns are User Interfaces that are designed to trick people.
Normally when you think of “bad design”, you think of laziness or mistakes. These are known as design anti-patterns. Dark Patterns are different – they are not mistakes, they are carefully crafted with a solid understanding of human psychology, and they do not have the user’s interests in mind.
The purpose of this pattern library is to “name and shame” Dark Patterns and the companies that use them.
For consumers, forewarned is fore-armed.
For brand-owners, the bad-press associated with being named as an offender should discourage usage.
For designers, this site provides ammunition to refuse unethical requests by our clients / bosses.
“The act of creating deliberately confusing jargon and user-interfaces which trick your users into sharing more info about themselves than they really want to.” (As defined by the EFF). The term “Zuckering” was suggested in an EFF article by Tim Jones on Facebook’s “Evil Interfaces”. It is, of course, named after Facebook CEO Mark Zuckerberg.